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We create sustainable businesses that are profitable at all costs. From day one (or soon after), the goal is to be profitable because profit is oxygen for businesses.
We build on a foundation of community by observing, cultivating authentic relationships, and establishing trust with potential customers before we ever build anything at all.
We start by doing one thing and doing it well, only building what we need and automating or outsourcing the rest. We work side by side with our customers to iterate the best solution.
We believe selling is a discovery process, so we don’t convince customers, we educate them about our product and take every opportunity to learn about the problem we are trying to solve.
The best marketing shows the world who you - and your product - really are. We share our stories from struggle to success, educating, inspiring, and entertaining along the way.
No matter how much our companies grow, we own them, they don’t own us. We are ambitious, but we don’t spend money we don’t have, and we don’t sacrifice profitability for scale.
The old rules about how we work no longer apply, so we’re free to build the kind of companies we want to work for with the kind of people we want to work with.