What you can learn, and what you probably won’t

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Profitability

We create sustainable businesses that are profitable at all costs. From day one (or soon after), the goal is to be profitable because profit is oxygen for businesses.

Community

We build on a foundation of community by observing, cultivating authentic relationships, and establishing trust with potential customers before we ever build anything at all.

Process

We start by doing one thing and doing it well, only building what we need and automating or outsourcing the rest. We work side by side with our customers to iterate the best solution.

The first 100 customers

We believe selling is a discovery process, so we don’t convince customers, we educate them about our product and take every opportunity to learn about the problem we are trying to solve.

Market by being you

The best marketing shows the world who you - and your product - really are. We share our stories from struggle to success, educating, inspiring, and entertaining along the way.

Growth

No matter how much our companies grow, we own them, they don’t own us. We are ambitious, but we don’t spend money we don’t have, and we don’t sacrifice profitability for scale.

People & culture

The old rules about how we work no longer apply, so we’re free to build the kind of companies we want to work for with the kind of people we want to work with.

Purpose

Life is about more than just our companies. Even when we’ve successfully built our businesses, the journey isn’t over. It’s up to us now to decide what happens next.

What people are saying

Portrait of Jason Fried

Jason Fried, cofounder of Basecamp and coauthor of Rework

Sahil knows not. He knows what not to do, what not to follow, how not to waste, and how not to get caught up in the hype. What's left is the yes - the stuff that really works, the things that actually matter. It's all in this book, and much of it only in this book. Pay attention.

Li Jin, founder of Atelier Ventures

A timely, hard-won guide for entrepreneurs looking to build sustainable, profitable businesses with real-world impact. This is the path to a world in which people are able to do what they love for a living, with creativity, ownership, and freedom.
Portrait of Derek Sivers

Derek Sivers, founder of CDBaby and author of Anything You Want

Best guide to the new post-Covid world of starting from anywhere.
Image of Alexis Ohanian

Alexis Ohanian, Founder, Seven Seven Six and Former Executive Chair, Reddit

In a world where things have become grossly overcomplicated, The Minimalist Entrepreneur teaches us how to strip away the unnecessary and do more with less. Sahil has a profound understanding of the power of community and how to build a business with intention, which makes this book a must read for any aspiring founder.
Image of Morgan Housel

Morgan Housel, author of The Psychology of Money

Few people can simplify a complex topic like Sahil. This book is as fun to read as it is informative.